Marketing and Brand Development
An excited Miami ad agency executive called to say that she had won a contract from a South Beach hotel...and one of its owners was Ronnie Wood of the Rolling Stones. My responsibility was to craft a video script that would capture and convey the history and ambience of the Art Deco building. Naturally, the creative brief emphasized the importance of showcasing the guitar-shaped swimming pool...and the bar named for Ronnie Wood. A friend of mine later told me he watched the video I helped script, while standing in the lobby of that cool boutique hotel.
Later that year, the BMX Pros Trick Team, the world’s premier bicycle stunt show, needed a nationwide promotional campaign. They asked me to join their team...and promised that I did not have to perform any 2-wheeled stunts. I once worked as a copywriter for Sotheby’s International Realty, marketing exclusive residential properties. The homes were so big that they had to be photographed from a helicopter, instead of on the ground. When an American war veteran started a nonprofit initiative, aimed at securing good jobs for other returning veterans, she asked me to promote it with engaging media content.
No two writing tasks are the same. To define your value proposition and develop your brand identity, you require customized language and crystal clarity. You need dynamic descriptions and enticing words to broadcast your message with targeted focus. You should only entrust your valuable brand to an experienced and versatile writer, who is also an active listener. That’s the kind of writer I strive to be, for each of my clients.
“You Rock!”
“I have about a dozen albums and press releases were done to promote each of them. Now that I’ve seen how you write, I wish you could have written all of them.”