Influential Communication
When I worked in sales, I had to cold-call Fortune 500 CEOs and convince them to give me face-to-face meetings. But I only had 15 seconds to do it, before those busy decision-makers hung up the phone. Just to bend their ears I had to first cold-call their assistants…and convince them to put me through to the boss. That work didn’t do my blood pressure much good, but it taught me the critical value of concisely persuasive communication.
Productivity and performance are fueled by persuasion. To move people to action, you have to tap into their emotions. That requires constant, intentional exercise of emotional intelligence. To enrich your online presence you need more than SEO keyword stuffing. That may fool the search engine robots temporarily. But it won’t sustain your continued engagement of actual readers and loyal customers.
Whatever influence you wish to exert, I can help you to generate it with the right message. That message can be adapted to move each particular audience you want to connect to and inspire. I can also adapt it your own voice, so it not only resonates with them but also resonates with you…in a comfortable, authentic way.
“The media response you helped me write for Fortune Magazine is generating a lot of interest. Thank you!”
“Tom’s writing is brilliant and he always captures exactly what you want.”